18 Dec

What makes your credit union’s mobile banking different?

first_imgTodd Swoope is a marketing professional and content creator living in Austin, Texas, who hails from the mountains of Pennsylvania. With Master’s degrees in Communication and Public Relations, Todd … Web: https://www.buzzpoints.com Details 24SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Todd Swoope Less than 30% of Americans say they visited a financial institution branch in the past six months3Of course, these trends are increasing year after year as smartphone prevalence becomes the norm.A 2015 study by the Federal Reserve found that 87% of American adults have a cellular phone, and of that amount, 71% are smartphones1. And according to ComScore.com, between December 2010 and December 2014 mobile device usage to view media increased by 394%4. Those are both substantial numbers and statistics that show the prevalence that mobile devices have.So to sum up these statistics: While currently not everyone is using mobile banking today, it is the fastest growing banking channel and it shows no sign of slowing down.However, simply implementing mobile banking for the sake of having it is the wrong approach, as you’ll eventually be outclassed by others if you’re just doing the bare minimum. Let’s look at how you can separate yourself from the increasing competition.Your Mobile Banking Needs to Do MoreConsumers use smartphones differently than desktop computers. So simply putting online banking in a mobile platform isn’t anticipating consumer behaviors and desires. Which is why financial institutions (and non-bank competitors encroaching on payments revenue) are increasingly upping the ante with features to create rich mobile experiences.Transaction history, ATM finders, and making payments are the aforementioned bare minimum.So what makes your mobile banking different?Budgeting tools and spending trackers are great starting points catching traction. As is a person-to-person payment system. Functions like these, and helpful push notifications, can help your app stand out from others.Making your app the one-stop-shop for all of the members’ needs is a great way to keep them from opening up financial apps that aren’t yours. Mobile banking integration with cardholders’ daily lives can be a game-changer.One App to Rule Them AllTo see how an app can change the way members view you, take this story for example:Fort Community CU wanted to innovate their business. They didn’t want to be one of those institutions that felt limited to merely the brick and mortar model, so they changed that. Fort Community tapped Malauzai Software to develop a mobile banking app that would soar beyond the basics. A primary component was the seamless integration with FCCU’s Buzz Points rewards program. This release drew great reviews from their members and helped secure them Credit Union Journal’s 2015 Best Practices Award.The beauty of the Buzz Points rewards program is in the simplicity of how it works in conjunction with the mobile banking app. The software implementation kept the cardholder in mind, making it so they don’t have to log into the rewards program separately; it’s all done from the mobile banking app.Without logging back in or out of separate apps, FCCU’s cardholders can check their accounts and their rewards, make purchases while redeeming rewards, and even find better rewards based on their physical location. Push notifications can even alert cardholders to a special offer or reward nearby that they didn’t even know about.If these “non-banking” features seem beyond the realm of what credit unions typically provide…that’s the point! And with 54% of consumers wanting their financial institution to proactively locate discounts on purchases for them5, it’s fast becoming a necessity.The integration of the Buzz Points rewards program is an example of the spark you need to put your mobile banking platform ahead of the competition. The program encourages members to “bank local, buy local” and has a proven track record of increasing debit card usage by 65% when compared to the national average.Mobile banking is fast growing and here to stay, so your next goal is finding a new way to position your mobile platforms for greater success.The times they certainly have changed. 1 Federal Reserve, “Consumers and Mobile Financial Services 2015,” March 20152 Peak Performance Consulting, “Retail Banking at Inflection Point,” 20153 Bankrate, “Financial Security Index,” 20154 comScore, “Media Metrix Multi-Platform & Mobile Matrix,” 20145 Accenture, “2015 North America Consumer Digital Banking Survey,” 2015center_img To quote the legendary Bob Dylan, “The times they are a-changin’.”That sentiment is even more true today than ever before, especially in the financial industry. Gone are the days when customers visited their local branch every Friday to cash a check. And remember when financial institutions were the sole issuer in the payments game? Well, it was a good run.Mobile: The Landscape of Tomorrow TodayToday online and mobile are increasingly important, and mobile is the fastest growing banking channel. But you didn’t need us to tell you that. Let’s look at some numbers:39% of Americans with a smartphone and financial account use mobile banking, an 18% increase in one year1 Meanwhile, branch activity is declining 4-5% per year on average, and between 8-10% at many institutions2last_img read more

8 Dec

A 5th birthday celebration to remember

first_imgENDICOTT (WBNG) — Saturday, Aleah Huff got a fifth birthday party she will never forget. “It’s awesome, definitely a good turnout and super exciting. She’s been expecting it for about a week now, so it’s awesome,” said Aleah’s mom Coreena Huff. Family and friends paraded down Aleah’s block in Endicott to help celebrate her fifth birthday. She was seated in front of her yard, dressed up as a princess, watching the parade go by.center_img The Endicott fire and police departments made an appearance, joining in on the parade.last_img read more

26 Sep

Man Utd join race for Victor Osimhen

first_img Lille forward, Loic Remy, had described his partnership with Osimhen as a good one, and he also hailed the attributes of the Nigerian star. Osimhen is currently Lille’s highest-scoring player in the French top-flight with 11 goals in 22 games this campaign and the 33-year-old is full of praise for the deep understanding they have forged together. “When I play upfront with him, I feel the complementarity. He’s physical and quick,” Remy told the Ligue 1 website. “He fights for every ball. I was fast (laughs), less so now. I feel comfortable with him playing as a second forward. With a certain game intelligence, I manage to create space for myself with my movement. Read Also:Ighalo, Osimhen, battle for 2019 Nigeria Pitch Awards “For now, it’s a good partnership. Victor has played more of his games as a lone forward. I spoke about things to the coach, and he told me he had the strike partnership in mind. Against Nimes and Strasbourg, it worked pretty well.” FacebookTwitterWhatsAppEmail分享 United boss, Ole Gunnar Solskjaer, is seeking fresh goalscoring power and has turned to young Nigerian Osimhen, reports Le 10 Sport. Discovered by Lille sports chief Luis Campos last summer from Charleroi, Osimhen was signed for €12m less than a year ago. But he could now be sold on for seven times that amount. Lille would be prepared to sell this summer if offers exceeding the €80m Arsenal paid for Nicolas Pepe 12 months ago arrive. Along with United, Real Madrid and Barcelona have also made contact with Lille to register their interest.Advertisement Loading… Promoted ContentWhich Country Is The Most Romantic In The World?It Looks Like An Ordinary Doughnut, But It Glows In The Dark!Top 10 Disney Male Role ModelsTop 8 Most Fun Sylvester Stallone MoviesBirds Enjoy Living In A Gallery Space Created For ThemEver Thought Of Sleeping Next To Celebs? This Guy Will Show YouWho Is The Most Powerful Woman On Earth?The 10 Best Secondary Education Systems In The World5 Of The World’s Most Unique Theme ParksThe Best Cars Of All TimeYou’ve Only Seen Such Colorful Hairdos In A Handful Of AnimeThe Very Last Bitcoin Will Be Mined Around 2140. Read More Manchester United have added Nigeria and Lille striker, Victor Osimhen, to their summer shopping list in a bid to boost Red Devils attacking formation.last_img read more

8 Sep

Falcons Set for Final Showdown against Algeria

first_imgThe Super Falcons are soar-away favourites tonight to eliminate their counterparts from Algeria and reach the next round of the African qualifying series for next year’s Olympics Women Football Tournament.The nine-time African champions thumped their hosts 2-0 in the first leg in Blida last week Wednesday and look to quickly shut the door against the North Africans at the return leg at the Agege Stadium, Lagos today in order to start focusing on the second round of the series against either Cote d’Ivoire or Mali.Mali, who host Tuesday’s return leg in Bamako, lost 0-3 to the Ivorians in Abidjan last week and have a mountain to surmount against the visitors, whose game has been steadily improving over the years. An own goal by an Algerian defender and a second half strike by midfielder Amarachi Okoronkwo gave the Falcons the robust lead ahead of the home leg.Head Coach Thomas Dennerby has even a stronger pack to choose from, with six foreign –based professionals having joined the squad for the return leg, led by FC Barcelona of Spain’s Asisat Oshoala. There are also defenders Ngozi Ebere and Osinachi Ohale, midfielder Ngozi Okobi and forwards Rasheedat Ajibade and Francisca Ordega.World football-ruling body, FIFA has appointed Zomadre Kore from Cote d’Ivoire to be the referee.Her compatriots Lou Ta (assistant referee 1), Denise Akoua (assistant referee 2) and Fatoumata Kra (fourth official) will join her on the assignment.Ghanaian Emmanuella Aglago will serve as referee assessor and Cameroonian Souadatou Kalkaba will be match commissioner.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more