PETA is presenting Price Chopper CEO Neil Golub with a Compassionate Action Award for pulling the supermarket chain’s funding for the Nerger Lion and Tiger Show’s appearance at the Champlain Valley Fair. Golub pulled the company’s sponsorship after receiving complaints from Burlington residents who pointed out that the show is exploitive and inhumane. Golub claims that fair officials misled him about what Price Chopper would be sponsoring and that Price Chopper would never voluntarily support any form of animal abuse.”By refusing to sponsor the Nerger Lion and Tiger Show, Price Chopper is sending fair officials and attendees a strong message that big cats shouldn’t be subjected to unnatural environments, noisy crowds, and cruel training methods,” says PETA Director Debbie Leahy. “The lion and 12 tigers who are forced to perform at the fair are owned by the Hawthorn Corp., which the U.S. Department of Agriculture has repeatedly cited for failing to follow the minimal guidelines set by the Animal Welfare Act.”Hawthorn, which employs Juergen and Judit Nerger, the trainers who run the Nerger Lion and Tiger Show, has been cited for failure to maintain sufficient distance and/or barriers between animals and the general viewing public, failure to provide veterinary care to a lion who had three lesions, and failure to provide adequate veterinary care to three tigers who had sores on the tops of their heads and near their eyes. Hawthorn has also given animals to exhibitors such as L&L Exotics, which has a lengthy history of poor animal care. (L&L eventually had its license revoked.)Source: PETA.org.
(REUTERS) – U.S. fast-food giant McDonald’s Corp (MCD.N) has ended its 41-year-long Olympic Games sponsorship deal three years early, the International Olympic Committee (IOC) said yesterday.The company had said last year it would reevaluate its relationship with the Olympics.McDonald’s, a sponsor since 1976 and part of the IOC’s top sponsors programme that contributes more than $1 billion in every four-year cycle for the Games, had a contract running through the 2020 Tokyo summer Olympics.“In today’s rapidly evolving business landscape, we understand that McDonald’s is looking to focus on different business priorities,” Timmo Lumme, managing director of IOC Television and Marketing Services, said in a statement.Financial terms of the separation were not disclosed.While it is unusual for an Olympic sponsor to leave early, sponsors change regularly within the IOC’s top programme. The most recent addition was China’s Alibaba Group Holding Ltd (BABA.N), which signed a deal in January for a partnership through 2028.“As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities,” said McDonald’s Global Chief Marketing Officer Silvia Lagnado.John Lewicki, who oversees global Olympic sponsorship deals for McDonald’s, said last year the company would reevaluate its Olympic relationship after changes to a rule that ended a marketing blackout for companies that sponsor athletes rather than the event itself.McDonald’s has been tightening costs as it invests in improving its food quality, restaurant service and online ordering to woo back diners in the United States, where intense competition has gnawed away at sales.A source who has negotiated previous IOC sponsorship deals said that top global sponsors, like McDonalds, spend about $25 million per year for the rights, or about $100 million for a four-year period that includes a summer and winter games.The company, first involved with the Games in 1968, was its food retail sponsor. Despite pulling out with immediate effect, McDonald’s will continue at next year’s Pyeongchang winter Olympics as sponsors with domestic marketing rights.The IOC said it was not planning a direct replacement for McDonald’s, but it is expected to announce a new global deal with Intel Corp (INTC.O) next week, according to a source familiar with the matter.A spokeswoman for Intel did not immediately respond to a request for comment.The IOC has faced criticism from public health campaigners for allowing sponsors such as Coca-Cola (KO.N) and McDonald’s to use the Games as an opportunity to market their products, which are perceived to be unhealthy, in contrast to what the event seeks to promote.Shares of McDonald’s rose $1.08, or less than one percent, to $152.25 in morning New York Stock Exchange trading.