IIM Kashipur has announced three new executive certificateprogrammes.The lectures will be delivered by eminent faculty of IIMKashipur, using direct-to-device technology, through ‘live andinteractive’ lectures and are aimed at meeting the growing demand for customer-centric marketing, digital marketing and entrepreneurial success.Programmes offeredExecutive Certificate programme in Digital MarketingExecutive Certificate programme in Marketing Analytics and Customer ValuationExecutive Certificate programme in EntrepreneurshipExecutive Certificate programme in Digital Marketing: It provides candidates with an analytical and theoretical framework to understand the emerging practices in the field of digital marketing. It will focus on the dynamics of digital marketing and advertising, web analytics, online listening and monitoring, search engine optimisation and social media participation.From interns and early professionals to mid-level professionals and senior managers, the course will help all to support key marketing decisions that influence the revenue prospects of the organisation.Starting date: The five-month course will start on February 12, 2017.Executive Certificate programme in Marketing Analytics and Customer Valuation:It is designed in response to the need for analytic talent in the market place. The highlights of the programme includes ‘Using advanced techniques to summarize marketing data’, and ‘Pricing, Web and Retailing analytics’.The course will convey the benefits of a systematic, analytical approach to marketing decision-making, and build skills, knowledge and confidence in undertaking such analyses.Starting date: The duration of this course is also 5 months and it commences on February 26, 2017.Executive Certificate programme in Entrepreneurship:It has been designed with the specific purpose of identifying, nurturing and supporting budding and aspiring entrepreneurs in realising their dreams. The programme imparts essential knowledge about starting one’s own business venture, building and presenting a business plan, obtaining funding and entrepreneurial finance, making the appropriate marketing strategy, acquiring and retaining talent and also covers other critical factors that influence successful set-up and sustainable operations. Graduates, diploma holders with work experience, business professionals and budding and aspiring entrepreneurs are eligible for this course.advertisementStarting date: The duration of which is four months, and it is starting February 26, 2017.Talking about the association, Dr Gautam Sinha, Director, IIM Kashipur asserted, “IIM Kashipur has a shared vision of imparting quality education that is relevant in today’s day and age. Through these online courses, we want to prepare young leaders with aspirations to excel in their respective roles. Through our partnership with Talentedge, we are confident that we will be able to extend knowledge par excellence to a large audience seeking it.”About the training:The lectures will be delivered by eminent faculty of IIM Kashipur, using direct-to-device technology, through ‘live and interactive’ lectures that will be beamed online via internet to students’ terminals.The training will comprise lectures, interactive sessions and class exercises imparted by IIM Kashipur’s faculty in order to help participants gain knowledge and understanding of important aspects of digital marketing, marketing analytics and customer valuation and entrepreneurship.Students can chat real time with the professors during the live class and also post all other programme-related queries offline, on the Cloud Campus.This is an initiative of Talentedge, India’s leading Ed-Tech firm, offering ‘live and interactive’, anywhere learning in digital format Read: IIM Shillong hosts Golf Cup to connect managerial students with industry professionals For information on more such articles and updates, click here.