16 Jun

Viral marketing for Crusaid

Viral marketing for Crusaid  15 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis To highlight World AIDS Day on 1st December, charity Crusaid is testing an online “viral marketing” campaign for the first time. Supporters are encouraged to forward an e-mail message to friends and colleagues suggesting they visit a World AIDS Day postcard page. The message concludes: “It will take just a minute to help us spread the word that the crisis has not gone away, and that the fight against HIV and AIDS needs all our commitment today.” And yes, Crusaid is well aware of the grim relevance of the phrase “viral marketing” to their organisation. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 27 November 2000 | News

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