now has a lot of women prefer to open a beauty shop, beauty shop, the business is not good to do ah, how to make their own shop more popular? Learn about some of the necessary ways of doing business, and perhaps your store is completely different.
A market survey,
investigation direction for the opening before the preferred
1, location, must be located in the business district, residential areas, shopping district, the greater the number of people:
2, consumption level, consumption habits (which is the key to determine the grade of your beauty shop):
3, competitive peer survey, future development.
first as the necessary budget
1, rent, deposit (usually 13 months rent):
2, decoration equipment budget:
3, product equipment budget:
4, salaries, utilities budget;
5, advertising planning;
6, liquidity reserve.
three, decoration, plans to focus on
1, shop grade positioning, color taste positioning:
2, facade and signs of the special design:
3, platform and class;
4, the characteristics of the design of the sale of the product cabinet:
5, health department, health department and other regional distribution.
l, – color, cosmetic advertisements focus on product promotion, good news, favorable health project;
2, billboard advertising – indicating signs;
3, a small advertising, publicity of the center of the qualifications, characteristics of products, services, fees and incidental location sketch map:
4, other advertising – cable television, newspaper reports, opening publicity, demonstration activities, etc..
l, health club staff code, attendance system,
2, salary standard, he is in charge of class, consulting class, health division, assistant class;
3, performance royalty standard, total performance bonus, individual performance award;
4, entry procedures (including job security, resignation requirements, alternative training requirements, etc.);
5, raise >