14 Sep

Hachette Cuts Costs Saves Time with Automated Ad Program

first_imgHachette Filipacchi Media U.S. has partnered with Theorem Inc. to use the custom operations company’s Analytics 2.0 program—an automated system that manages display ad inventory, traffic and performance across the publisher’s portfolio of Web sites. Analytics 2.0 allows magazines to upload data in multiple forms and generate reports by using customizable templates and formulas. “The program enables publishers and magazines, specifically companies that are migrating content on the Web, to bring together their ad serving reports and site analytics data in one central interface,” Theorem founder and CEO Jay Kulkarni told FOLIO:. “This allows ad operations, sales and finance to look at their reports in a comprehensive way.”The program is equipped with built-in tools that accommodate data from ad servers, search engines, site side data and rich media, and can handle terabytes of data produced by online marketing campaigns. There is no software to be installed, Kulkarni says, and reports can be generated in HTML, Adobe, Excel and other Microsoft formats. Set-up time takes a couple of weeks to go into live production.“We manage 12 Web sites that run thousands of campaigns, and had people in-house crunching numbers in Excel manually,” said Oleg Korenfeld, Hachette’s director of advertising operations. Hachette has been using Analytics 2.0 since January. “We needed better CPM, better sell-through, not only historically but also using forecast tools. This program makes everything automated, generating weekly reports. “The service saves us a lot of time and money,” Korenfeld added. “It’s not expensive. It costs a lot less than having someone in-house build a similar program, and frees up our current staff to focus on other projects.”A typical contract costs between $2,000 and $8,500 per month depending on data sets, frequency or reports and the amount of customization, Kulkarni says. “Our clients use the program to manage their online operations in a holistic fashion, look at ways to drive revenue by looking at campaign performance and provide trends to their advertisers. For one magazine client, what took four weeks to generate a report was reduced to only two days.”In addition to Hachette, Theorem is working with three other magazine clients, according to Kulkarni.last_img read more

13 Sep

Pennsylvania Lawmaker Urges Hearing on Groundwater Contamination

first_imgPennsylvania Rep. Brendan Boyle (D) is calling for a congressional hearing to investigate potential groundwater contamination at more than 600 sites at former and active military installations across the country stemming from chemicals in firefighting foam.In a written statement, Boyle acknowledged that DOD is assessing groundwater samples from affected sites for perfluorinated compounds and beginning voluntary remediation.“However, despite the serious health risks posed by prolonged exposure to and accumulation of PFOS and PFOA in potable water sources on these sites, the response has lacked the urgency I believe is necessary to address this public health threat. These investigation and cleanup efforts are seriously undermined by a lack of urgency on the part of the DOD,” Boyle said.The first term congressman’s Philadelphia-area district includes two former installations — Naval Air Station Joint Reserve Base Willow Grove and Naval Air Warfare Center Warminster — where elevated levels of perfluorinated compounds were found in about 100 public and private wells in 2013 and 2014.“Concern among Horsham’s residents has significantly increased since the EPA tightened its health advisory guideline for these contaminants in our drinking water,” Boyle said. In May, EPA released new lifetime exposure health advisories for PFOS and for PFOA, reported the Intelligencer.Boyle sent his request for a hearing to the chair and ranking member of the House Oversight and Government Reform Committee, of which he is a member.“While I appreciate the EPA’s heightened scrutiny of these contaminants and the Navy’s commitment to monitoring wells and taking implicated wells offline, I believe officials have thus far failed to present adequate information to the public regarding the latest science and known health risks posed to our community,” Boyle said. Dan Cohen AUTHORlast_img read more

3 Sep

AL begins illpolitics Fakhrul

first_imgBNP secretary general Mirza Fakhrul Islam Alamgir speaks at a discussion meeting at the National Press Club on Saturday. Photo: Prothom AloThe Bangladesh Nationalist Party (BNP) secretary general, Mirza Fakhrul Islam Alamgir, on Saturday alleged the Bangladesh Awami League-led (AL) government has begun “ill politics”, as it did during the 2014 general elections.“The government has begun doing whatever needs to keep BNP away [from the elections],” Mirza Fakhrul told a discussion at the National Press Club in the capital.BNP-led 20-party alliance partner Bangladesh Kalyan Party organised the discussion marking the tenth founding anniversary of the party.“What do you [AL] want to bring through this ill-politics? Do you want to hold an election like that of 5 January 2014? You’ve started doing whatever is required to keep the 20-party alliance as well as BNP away [from the elections],” said Mirza Fakhrul.Warning the AL government against any move to hold 5-January like elections once again, the BNP spokesperson said, “The people of Bangladesh will never allow elections like that of 2014. Don’t underestimate the people of Bangladesh. Don’t think that they will tolerate everything.”Dwelling on the prime minister and AL president Sheikh Hasina’s allegation that Zia family has siphoned money to Saudi Arabia, Fakhrul said, “We’ve enquired about the allegation. We’ve talked to ambassadors. It has no basis. This is unfounded.”About the disappearance of Kalyan Party general secretary Aminur Rahman, the BNP leader said, “Even the general secretary of a political party has been forced to disappear. His whereabouts remain unknown over the last 97 days.“Former ambassadors are being picked up from their cars. MPs, university teachers, physicians, engineers, our leaders Ilias Ali, [city corporation] commissioner Chowdhury Alam and numerous people have been forced to disappear.“Where will you go? They will make anyone who differs from their [AL] views disappear. Can we call this party [AL] democratic? This party struggled to establish democracy in the past. Its original character, that is fascist character, is exposed whenever it comes to power,” Fakhrul added.    Kalyan Party chairman Syed Muhammad Ibrahim told the discussion that the AL-led government with all its power is hatching conspiracies to silence the 20-party alliance.last_img read more

3 Sep

Indonesia quake kills 2

first_imgResidents gather outside their apartment blocks in Jakarta on early 16 December 2017, following a strong earthquake measuring 6.5 on the Richter scale. AFPAt least two people have been killed following a strong 6.5-magnitude earthquake on Indonesia’s main island of Java, an official said Saturday.The quake struck at a depth of 91 kilometres (56 miles) just outside the coastal town of Cipatujah on Java island late Friday, the US Geological Survey said.The tremor was felt across the island including in the capital Jakarta, some 300 kilometres (190 miles) from the epicentre.A 62-year-old man in Ciamis and an 80-year-old woman in Pekalongan city were killed when the buildings they were in collapsed, national disaster mitigation agency spokesman Sutopo Purwo Nugroho said.“Several hospitals in several areas have also been damaged and patients had to be evacuated,” Nugroho said.A hospital in Banyumas suffered damaged ceilings, cracked walls and leaks to oxygen pipelines, forcing about 70 patients to be moved to temporary shelters.At least a hundred houses were damaged across West Java and Central Java provinces, the national disaster mitigation agency said.The agency was still evaluating the impact of the disaster and urged people to be cautious and stay alert.Jakarta resident Web Warouw, 50, was on the 18th floor of a building in the capital when the quake struck just before midnight local time (1700 GMT).“Suddenly, we felt dizzy… We then realised it was a quake and immediately ran downstairs,” Warouw told AFP.Indonesia experiences frequent seismic and volcanic activity due to its position on the Pacific “Ring of Fire”, where tectonic plates collide.Some 170,000 lives were lost when a 9.1-magnitude quake and tsunami struck Aceh in December 2004, which also hit coastal areas as far away as Somalia.An earthquake struck the country’s western Aceh province again in December 2016, killing more than 100 people, injuring many more and leaving tens of thousands homeless.last_img read more

31 Aug

Flaunt your denims right

first_imgIf you feel more comfortable in your denims, invest in a comfortable pair of jogg jeans or zero gravity jeans and pair them with the check shirts or solid hues of polo t-shirts, suggest experts. Invest in a pair of jogg jeans which is one of the revolutionary inventions in the denim industry, with a wide range to choose from. Be it cuffed or straight hem, a draw string waist or a normal waist. These can be worn with checkered or solid shirts or can be matched with polo t-shirts. Also Read – Add new books to your shelfZero gravity jeans are another option if you are looking for something weightless and super comfortable in every position. The fabric is specially designed in lighter gsm (grams per square metre) and are so compact that it looks like normal denim but gives the comfort of a chino.These can be paired with your semi formals and can also be worn to the office with linen blend shirts to hit the club in the evening.Coloured jeans is a new extension to an indigo wardrobe. Available in many hues, they wash well and look amazing. Team it with shirts or t-shirts in solids, stripes and checks. Also Read – Over 2 hours screen time daily will make your kids impulsiveShow your man ankles. Try the coolest new trend in denim fits. Slim fit jeans these days have a cropped length that’s urban, playful, trendy and real easy to go with your plain coloured t-shirt and trendy white sneakers.Cuff your skinny jeans as the 1980’s fun time is back. Excess jeans length going under your shoes is not in trend now. Instead, roll them up or give them two neat folds which would be a perfect relaxed look for this summer.Loose jeans is completely out of trend and long gone and forgotten. Get into skinny fit jeans paired with a slim fit shirt and loafers. This look would be perfect for an evening with friends or family.Black is here to stay. They are never out of fashion. With athleisure fashion taking center stage, black jeans in all its shades are the must-haves for this season.last_img read more

26 Aug

How to secure an Azure Virtual Network

first_imgThe most common question that anyone asks when they buy a service is, can it be secured? The answer to that question, in this case, is absolutely yes. In this tutorial, we will learn to secure your connection between virtual machines. On top of the security, Microsoft provides for Azure as a vendor, there are some configurations that you can do at your end to increase the level of security to your virtual network. For a higher level of security, you can use the following: NSG: It is like a firewall that controls the inbound and outbound traffic by specifying which traffic is allowed to flow to/from the NIC/subnet Distributed denial of service (DDoS) protection: It is used to prevent DDoS attacks and at the time of writing is in preview This tutorial is an excerpt from the book, Hands-On Networking with Azure, written by Mohamed Waly. Network Security Groups (NSG) NSG controls the flow of traffic by specifying which traffic is allowed to enter or exit the network. Creating NSG Creating NSG is a pretty straightforward process. To do it, you need to follow these steps: Navigate to Azure portal, and search for network security groups, as shown in the following screenshot: Figure 2.13: Searching for network security groups Once you have clicked on it, a new blade will be opened wherein all the created NSGs are located, as shown in the following screenshot: Figure 2.12: Network security groups blade Click on Add and a new blade will pop up, where you have to specify the following: Name: The name of the NSG Subscription: The subscription, which will be charged for NSG usage Resource group: The resource group within which the NSG will be located as a resource Location: The region where this resource will be created Figure 2.13: Creating an NSG Once you have clicked on Create, the NSG will be created within seconds. Inbound security rules By default, all the subnets and NICs that are not associated with NSG have all the inbound traffic allowed and once they are associated with an NSG, the following inbound security rules are assigned to them as they are a default part of any NSG: AllowVnetInBound: Allows all the inbound traffic that comes from a virtual network AllowAzureLoadBalancerInBound: Allows all the inbound traffic that comes from Load Balancer DenyAllInbound: Denies all the inbound traffic that comes from any source Figure 2.14: Default inbound security rules As shown in the previous screenshot, the rule consists of some properties, such as PRIORITY, NAME, PORT, and so on. It is important to understand what these properties mean for a better understanding of security rules. So, let’s go ahead and explain them: PRIORITY: A number assigned to each rule to specify which rule has a higher priority than the other. The lower the number, the higher the priority. You can specify a priority with any number between 100 and 4096. NAME: The name of the rule. The same name cannot be reused within the same network security group. PORT: The allowed port through which the traffic will flow to the network. PROTOCOL: Specify whether the protocol you are using is TCP or UDP. SOURCE and DESTINATION: The source can be any, an IP address range, or a service tag. You can remove the default rules by clicking on Default rules. You can customize your own inbound rules, by following these steps: On the Inbound security rules blade, click on Add. A new blade will pop up, where you have to specify the following: Source: The source can be Any, an IP address range, or a service tag. It specifies the incoming traffic from a specific source IP address range that will be allowed or denied by this rule. Source port ranges: You can provide a single port, such as 80, a port range, such as 1024 – 65535, or a comma-separated list of single ports and/or port ranges, such as 80, 1024 – 65535. This specifies on which ports traffic will be allowed or denied by this rule. Provide an asterisk (*) to allow traffic on any port. Destination: The destination can be Any, an IP address range, or a virtual network. It specifies the outing traffic to a specific destination IP address range that will be allowed or denied by this rule. Destination port ranges: What applies for the source port ranges, applies for the destination port ranges. Protocol: It can be Any, TCP, or UDP. Action: Whether to Allow the rule or to Deny it. Priority: As mentioned earlier, the lower the number, the higher the priority. The priority number must be between 100 – 4096. Name: The name of the rule. Description: The description of the rule, which will help you to differentiate between the rules. In our scenario, I want to allow all the incoming connections to access a website published on a web server located in a virtual network, as shown in the following screenshot: Figure 2.15: Creating an inbound security rule Once you click on OK, the rule will be created. Outbound security rules Outbound security rules are no different than inbound security rules, except inbound rules are meant for inbound traffic and outbound rules are meant for outbound traffic. Otherwise, everything else is similar. Associating the NSG Once you have the NSG created, you can associate it to either an NIC or a subnet. Associating the NSG to an NIC To associate the NSG to an NIC, you need to follow these steps: Navigate to the Network security groups that you have created and then select Network interfaces, as shown in the following screenshot: Figure 2.16: Associated NICs to an NSG Click on Associate. A new blade will pop up, from which you need to select the NIC that you want to associate with the NSG, as shown in the following screenshot: Figure 2.17: NICs to be associated to the NSG Voila! You are done. Associating the NSG to a subnet To associate the NSG to a subnet, you need to follow these steps: Navigate to the Network security groups that you have created and then select Subnets, as shown in the following screenshot: Figure 2.18: Associated subnets to an NSG Click on Associate. A new blade will pop up, where you have to specify the virtual network within which the subnet exists, as shown in the following screenshot: Figure 2.19: Choosing the VNet within which the subnet exists Then, you need to specify which subnet of the VNet you want to associate the NSG to, as shown in the following screenshot: Figure 2.20: Selecting the subnet to which the NSG will be associated Once the subnet is selected, click on OK, and it will take some seconds to get it associated to the NSG. Azure DDoS protection DDoS attacks have spread out lately, by exhausting the application and making it unavailable for use, and you can expect an attack of that type any time. Recently, Microsoft announced the support of Azure DDoS protection as a service for protecting Azure resources, such as Azure VMs, Load Balancers, and Application Gateways. Azure DDoS protection comes in two flavors: Basic: This type has been around for a while as it is already enabled for Azure services to mitigate DDoS attacks. It incurs no charges. Standard: This flavor comes with more enhancements that mitigate attacks, especially for Azure VNet. At the time of writing this book, Azure DDoS protection standard is in preview and it is not available at the portal. You need to request it by filling out a form that is available here. If you found this post useful, do check out the book Hands on Networking with Azure, to design and implement Azure Networking for Azure VMs. Read More The Microsoft Azure Stack Architecture What is Azure API Management?last_img read more

19 Aug

Uniworld releases 2018 brochure with The World is Your Canvas campaign

first_img Travelweek Group Tags: Brochures, Luxury Travel, River Cruising, Uniworld Uniworld releases 2018 brochure with ‘The World is Your Canvas’ campaign Share Posted bycenter_img TORONTO — Uniworld Boutique River Cruise Collection has unveiled a new brand strategy as part of its 2018 brochure.‘The World is Your Canvas’ encourages travellers to embark on a Uniworld journey to discover both the world and themselves, says the company.“Uniworld has upheld an unparalleled standard of excellence for more than 40 years,” said Ellen Bettridge, President & CEO, Uniworld. “We continue to deliver this level of quality with the new 2018 brochure, which delves deep into the brand’s history and strategically narrates the story behind the design of each ship. These additions to the brochure reflect a new direction for Uniworld in which we place value on identifying the key elements that set us apart.”Programs and excursions are geared to first-time travellers and experienced river cruisers alike.New for 2018 and outlined in the brochure are Uniworld’s Enchanting Danube & Prague, Remarkable Rhine and Enchanting Danube & Munich itineraries, sailing the Rhine and Danube Rivers and offering coinciding multigenerational departure dates with special family programming.More news:  AMResorts has a new Sr. Dir. of Cdn. Sales & Consortia Rel’nsThe Remarkable Rhine itinerary will incorporate the exploration of Jewish heritage and culture along the Rhine, as well as offer ‘The Choice is Yours’, giving guests alternative ways to discover Germany, France, The Netherlands and Switzerland.Uniworld says the 2018 brochure is designed to serve the needs of travel agents “by illuminating the Uniworld story”, so agents can educate their clients on the brand’s distinguishing qualities.With a portrait orientation to better fit agents’ display racks, the brochure encompasses all of Uniworld’s products, including ships and itineraries in all 26 countries, as well as the themed cruises and multigenerational programs. Monday, March 27, 2017 << Previous PostNext Post >>last_img read more