14 Sep

9 Executives On What Would Happen If Their Brands Vanished

first_img We live in a world of hyper competition among traditional players, new digital players and advertisers communicating directly with our audiences. With social media and “TV Everywhere,” audiences are massively distracted and have more choice than ever. If your brand went away, why would anyone care? What makes you unique and unduplicated? Today’s media mechanisms have made it easy for anyone to communicate a message to the masses. From the reader’s perspective those messages may or may not have credibility and value, depending on the source. We find that our readers continually turn to our trusted brand (both in print and digital editions) to find valuable solutions, ideas, and inspiration. If we pulled the FDMC brand out of the wood products manufacturing industry, there would be an enormous hole to fill in the hearts and minds of our loyal readership. Tim Fixmer CEO CCI Media Here’s a disparate collection of frank and illuminating responses. Click through to see the commentary. What makes our brand essential in the market is the surgical functions performed by our content team. This is true of any good b2b brand in this day and age, though it is applies to consumer products I am a reader of as well. Great content teams clearly understand their purpose and they perform their functions well. Now, more so than ever before, readers in any given industry segment need the content team to understand the key issues facing the readership. Once those issues are clearly understood (and in many cases they can change rapidly due to changing technologies) it is the content team’s responsibility to venture forth, seeking answers to questions and solutions to problems that lie at the core of the issues. As the question implies, there is no shortage of information out there, to be sure. Some of it is right on the money, some slightly off, some simple marketing hype, and some just plain dead wrong opinion. Our job is to interpret the information we uncover, fact check for validation, prioritize it, and present it in a meaningful way so that the reader can quickly grasp concepts, methods, and technologies that impact their day to day operations, solve their problems and become more effective businesspeople.center_img Prev1 of 9NextUse your ← → (arrow) keys to browse We at Folio: have been asking periodic questions of c-suite executives in magazine media. We’ve been publishing the responses verbatim on our web page and in our magazine. Our latest installment is this question: Prev1 of 9NextUse your ← → (arrow) keys to browselast_img read more

31 Aug

New holographic radar system can track high speed shells

first_img One of the costs associated with training military personnel is in the constant replacement of targets. To get around this problem, the DoD sent out a request for development of a system that would allow for shooting at “off-sets” – positions that are close enough to the target to measure hits versus misses, without damaging the actual target. To achieve good results in such a system, a trainee would need to see not just where the shells he’s firing are landing, but the trajectory they take in getting there. Such information helps in plotting where to send the next rounds so as to move ever closer to the intended target, improving accuracy in the process.To address the problem, engineers from Cambridge Consultants designed an entirely new kind of radar; one that uses 3D technology to create a realistic holographic image in real time that shows the trajectory of rounds fired as well as where they burst in the air or when they hit a target; all of this in a 360° image. More information: www.cambridgeconsultants.com/news_pr304.html Citation: New holographic radar system can track high speed shells (2011, September 23) retrieved 18 August 2019 from https://phys.org/news/2011-09-holographic-radar-track-high-shells.html This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. (PhysOrg.com) — The British firm Cambridge Consultants has announced the successful test of its new 3D holographic radar system that can track fired shells traveling up to 1000 miles per hour. The new system called the Land and Surface Target Scorer (LSTS) and developed for the U.S. Department of Defense (DoD), is expected to help lower the cost of training and hopefully defend against small high speed enemies. GPS-Based Fuze Expected To Triple Cannon’s Accuracy The biggest hurdle the team faced was in differentiating the shell it was tracking from surrounding “noise.” In real world environments, everything from moving water to other projectiles to debris fragments can produce radar hits making it difficult to discern what is what. The new system had to have a way of clearing all the other stuff away to allow the person manning the gun to see very clearly where his round was going. And that’s just what the recent demo of the system showed, an ability to track 5 inch shells being fired at a rate of one every three seconds.In addition to saving money on targets, such a system should also lower the cost of ammunition as it appears such a system would reduce training time. The DoD is also hoping to employ the new technology to help in tracking small fast moving targets, such as terrorists in a rubber dingy out to blow up portions of a ship as was done with the USS Cole in 2000. Explore further © 2011 PhysOrg.comlast_img read more